Lecture: Commercial Illustration and N. C. Wyeth's Art of Transport

May 25, 2013
Saturday, 10:30 a.m.
Farnsworth Auditorium
This lecture explores the visual strategies employed by illustrators like N. C. Wyeth, Maxfield Parrish, and Norman Rockwell to transport viewers-into the adventure of a story, for example, or to the store to buy a product. By considering their techniques in relation to the advertising trade literature that emerged in the early-twentieth-century and period theories of the workings of the imagination, the lecture demonstrates the complexity of commercial imagery in these years, whether story illustration, magazine cover, or product advertisement.
Lecturer Jennifer A. Greenhill is an assistant professor of Art History, Criticism and Interpretive Theory at the University of Illinois at Urbana-Champaign. She is the author of Playing It Straight: Art and Humor in the Gilded Age (University of California Press, 2012) and a co-editor of A Companion to American Art (forthcoming 2014, Wiley-Blackwell Press). Her current book project, The Commercial Imagination, explores the conceptual and haptic dimensions of commercial illustration in the early twentieth century.
Cost: $15 members, $25 nonmembers, $10 educators (educators please call 207-596-0949 for reservations).
For series ticket please visit here.


Jennifer A. Greenhill
Phone Number: 
Price: $15.00